Novartis’ digital strategy is enabling our business objectives around reimagining how we innovate, engage and operate by reducing time to market by 2+ years.
Our goal is to reach twice as many patients twice and fast and realize sizeable productivity improvements.
We are pursuing this via a portfolio of digital platforms along the value chain called “Lighthouses”. It is supported by enterprise-wide capability build-up, included in data science, data management and next generation marketing, and in most cases in collaboration with external partners.
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