Summary
About the Role
- Objective: patients activation through disease education programs via HCP and HCS social accounts covering different HCP segmentation, with effective and adaptable engagement approaches.
- Measurement: active disease education HCP rate; # of content released by HCP/HCS; keywords share of voice in total Hyperlipidemia
- Role and Responsibility:
- Set up content strategy and deliver disease key message based on patient insight and align with brand team
- Disease education programs including social campaign, content generation, etc
- Develop disease education programs with HCO and seek for effective coverage
- Major Accountabilities
- Ability to translate disease knowledge into easy-to-understood and scientific way
- Strong self-motivation and interpersonal skills in X-function collaboration
- With solid HCP engagement and activity execution experience in field
- Creative thinking, willing to take innovative practice, learning by doing
Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture
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